Business Support Training 2018

Through our Business Support Scheme, we are constantly striving to keep Loughborough Businesses up to date with the latest advancements in Social Media & Marketing and work with people to help beneft their business. Other areas of advice are around how to trade online and the suitability of online market places and websites for individual businesses.

Charlotte Havis, our Digital Engagement and Marketing Advisor will be running 1-2 sessions per month on a variety of topics. There are 10 spaces per session awarded on a first come first serve basis – if particular sessions become over subscribed, we intend to re-run the session so you do not miss out.

All sessions will be held at the Love Loughborough HQ – Conference Room, High Street Chambers, 25 High Street, Loughborough, LE11 2PZ

Please see the upcoming training sessions below:

 

Designing your own marketing materials – 20th Jan – 5:30pm

Whether you are designing a poster for an event or creating an amazing flyer for your customers to read, Canva has a fantastic selection of professionally designed layouts to choose from which you can customise with your own text and images.

In this session, you will:

  • Create a free Canva Account
  • Get an overview of the platform and its capabilities
  • Create your own poster/flyer/brochure
Book your space

 

Make the most of video – 20th February – 5:30pm

As mobile connectivity has improved the effectiveness and popularity in video marketing has sky rocketed in the last 2 years. In this session, you will learn ways to promote your business with video and how to make use of free online video creation software.

In this session we will cover:

  • The surge in video marketing
  • How video fits into your strategy
  • Creating a video within your budget
  • Sharing your videos to the right people
  • Advertising on video sharing sites
  • Measuring performance
Book your space

 

Connect with your customers via email – 6th March – 5:30pm

Email marketing is a great way to build customer loyalty and engagement. It’s cost effective and works very well on mobile devices. As technology improves, customers are going to start expecting a more tailored shopping experience. In this session, you will learn how to create contact lists and how to segment your lists and communicate based on their interests.

In this session we will cover:

  • Email marketing: The basics
  • Platforms and options
  • Creating great emails
  • Managing campaigns
  • Measuring the success
Book your space

 

Shape your online web presence – 13th March – 5:30pm

From websites to virtual storefronts there are lots of ways to be found online. If a website is what your business needs, having a basic understanding of how they work is key. Learning about design best practices and accessibility will help you create a website which is engaging and easy to use.

In this session we will cover:

  • The different options
  • Domain names and servers
  • Website elements
  • Usability for your website
  • Do’s and don’ts