Loughborough has been chosen to be a pilot town in the Healthy High Streets programme.
This programme offers intensive support for 100 high streets over a three-year period through access to business expertise and resource to help high streets fight the decline of footfall and realise their potential.
The Healthy High Streets programme’s Founding Partners Boots UK, the Co-operative Group, Marks & Spencer and Santander will work with local town teams to develop and implement activities such as:
Love Loughborough works closely with Malcom Heaven who is seconded from Marks & Spencer Head Office to act as the town’s ‘Business Connector’.
The partner businesses are also committed to spreading the knowledge and ideas generated by the campaign across all of their locations – potentially having an impact on thousands of high streets in the longer term.
Business in the Community tested the ‘High Street Champions’ initiative in a number of Portas Pilot towns. This work has shown that the key markers of high street success are footfall, a low proportion of empty shops and local pride.
To measure its impact, the programme will be monitoring footfall, property vacancy rates and jobs created. Overall, the programme will seek to increase footfall by 10%, reduce empty property units by 20% and create 3,000 jobs over the three-year period in the 100 selected towns.