Local Campaign Group 38 Degrees Loughborough are asking local businesses to reduce their plastic waste.  The campaign was inspired by David Attenborough’s ‘Blue Planet’ series, which demonstrated the appalling impact that discarded plastics have on our oceans.

Food and drink outlets are being asked to sign up to a ‘Plastics Pledge’, and commit to offering customers bringing their own reusable cups a discount, refilling reusable water bottles with tap water for free, and to stop using plastic straws.

Speaking on behalf of 38 Degrees Loughborough, Emma Ward said: “The steps we are asking businesses to take are small but impactful.  They signify a willingness to take positive action to protect our planet.  Locals who are trying to reduce their own plastics use will still  be able to continue to enjoy the towns’ cafes, restaurants and bars.”

The campaign is endorsed by Transitions Loughborough, People & Planet, and also Love Loughborough.  Lez Cope-Newman, Chair of the Love Loughborough BID said: “Love Loughborough are delighted to support 38 Degrees on their campaign to encourage our local cafes, bars and restaurants to sign up to the Plastics Pledge, and we thought a great way to do this could be to include a ‘virtual’ sticker on their business listing on the Love Loughborough Business Directory. We will also be looking to see if we can include this on the Loyalty App for each participating business.”

Participating businesses will receive a certificate to display on their premises.

The group are also running a petition calling on Charnwood Borough Council to install drinking water fountains in the town centre, to help cut down on single-use plastic bottles. You can sign the petition here:

If your business would like to take the Plastics Pledge, or you would like more info, please contact: or Love Loughborough.