The purpose of the support programme is:

  • Our Business Support can be accessed through our Business Support HUB HERE
  • We offer a suite of training and 121 support through our in-house expertise and our digital marketing partner, Likemind Media
  • We support initiatives from Loughborough University and promote their business mentor schemes such as Switch On Stand Out
To support the aims and objectives of the Love Loughborough BID:

  • To reduce the number of vacant units
  • To increase employment in the area
  • To increase footfall and spend
  • To increase investment in the Town Centre
  • To generate pride in the area

The Business Support Programme has three elements:

Business Support for Existing Businesses in the BID Area

Businesses will have access to the full range of Love Loughborough services, including:

  • Free weekly recycling collection.
  • Free entry in the Love Loughborough business directory.
  • Membership of the Love Loughborough loyalty card and app with monthly loyalty reports.
  • Free publicity through social media
  • *Membership to our Business Crime Reduction Partnership (includes radio link and DISC information sharing)
  • Full event listing on website and Facebook

* Additional fee

A Free Signposting Service

Available to all BID businesses looking to develop, diversify and expand.

A Business Support Package

Finding Premises

  • Information on current available units
  • Supply of footfall figures and visitor flows for specific premises and locations through the BID’s Geo-Sense and WiFi infrastructure.
  • Advice on any eligible business rate relief.

Social Media Training

  • One to one mentoring and support from a trained student advisor in association with Loughborough Students Union.
  • Webinars, workshops and 121 training through our Business Training Hub

Digital Skills Training

  • In-house work-shops and one to one support delivered in-house or through our partner, Likemind Media
  • Topics will include “choosing the right channel for your business”, “building your business online presence” and “latest marketing trends”.

Promoting Your Business

  • Share your social content with us so we can push your message through our own channels and increase your reach.

Try A Trade

  • For businesses not yet ready to take on premises, they may be opportunities to trial their business as a pop up or on a Market stall.
  • For a Market Stall trail, please contact Charnwood Borough Council’s Markets & Fairs Team

Access to to Town Centre Performance Statistics

  • Access to a large database of Town Centre Statistics which can be available to your business on request, you will have access to: