Presenters:

Paul Ince – LikeMind Media

Do you have a cool $2m for Kylie Jenner to post about your product? Thought not. Fortunately, you really don’t need big budgets to get influential people talking about your business.

In this webinar, we’ll look at what influencer marketing is and how you can use your existing customers and people with relatively small followings to showcase what you do. We’ll also talk about ‘user-generated content’ as a way of creating more content for your own channel in a way that is authentically exciting.

Agenda

• What is influencer marketing?
• Definition of influencer value and scale – why it will cost less that you think
• How to approach influencers and negotiate what you want
• Legal rules to make sure you’re working within the law
• User-generated content as a strategy
• Approaches that work and what to avoid
• How to measure results

Outcomes

You will leave with an understanding of the state of influencer marketing and UGC creation today and have a strategy for how you can use it within your business.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.