Summer Safari Town Trail

Embark on an Extraordinary African Safari Adventure with Loughborough BID!

This summer Love Loughborough invites you to experience the wonders of the wild as we launch an exciting and immersive African safari-themed trail. Get ready to traverse the streets and uncover fascinating facts about Africa’s remarkable wildlife, all while standing a chance to win an incredible prize!

Presented by Love Loughborough in collaboration with the LoyalFree app, the interactive Summer Safari trail will commence on the 11th of August and continue throughout the summer until the 28th of August.

The safari trail will feature captivating posters with educational questions about African wildlife. As participants journey along the trail, they can scan the QR codes on each poster to unveil the answers and deepen their knowledge of Africa’s magnificent creatures. Intrepid explorers who scan a QR code, revealing an answer will automatically be entered into a thrilling prize draw, with an opportunity to win some Love Loughborough shopping vouchers. 1 Scan = 1 entry so the more locations visited the more chances you have to win!

But that’s not all! As you tread the trail, keep a keen eye out for hidden anagram letters. Gather all the letters, unscramble them to reveal a secret word, and submit your answer through the LoyalFree app for an additional chance to win an extraordinary prize!

To download the LoyalFree app, visit or search for ‘LoyalFree’ in your app store.

The business taking part in Loughborough are:



Kelly Hill
Author: Kelly Hill