{"id":6605,"date":"2023-08-01T15:27:13","date_gmt":"2023-08-01T14:27:13","guid":{"rendered":"https:\/\/loveloughborough.co.uk\/love-loughborough\/?p=6605"},"modified":"2024-04-17T12:00:30","modified_gmt":"2024-04-17T11:00:30","slug":"augmented-reality-heritage-trail","status":"publish","type":"post","link":"https:\/\/loveloughborough.co.uk\/love-loughborough\/augmented-reality-heritage-trail\/","title":{"rendered":"Augmented Reality Heritage Trail"},"content":{"rendered":"

Loughborough\u2019s history will be brought to life by an augmented reality heritage trail being launched in the town.<\/p>\n

The Discover Loughborough Heritage Trail<\/a> will help people find out more about the town\u2019s rich heritage at 15 fascinating locations.<\/p>\n

People will be able to simply scan a QR code on their mobile phones to access images and pictures about each place. A specially recorded narrative will also play at each location so people can hear the story of Loughborough\u2019s past.<\/p>\n

The initiative is part of the \u00a32.87 million Living Loughborough project which is being led by Charnwood Borough Council, in partnership with Love Loughborough BID.<\/p>\n

The project will also see more events held in the town centre and, investment in the town markets and the CCTV system. Free wi-fi in the town centre has already been extended as part of the project the extension of free wi-fi across the town centre.<\/p>\n

The funding has come from Loughborough Town Deal which secured \u00a316.9 million from the Government\u2019s Towns Fund. It is backing 11 projects, which in total are worth more than \u00a340 million of investment for the town.<\/p>\n

Cllr Jennifer Tillotson, the Council\u2019s lead member for Economic Development, Regeneration and Town Centres, said: \u201cThis is another exciting element of the Living Loughborough project which will see a number of improvements in the town.<\/p>\n

\"Loughborough<\/p>\n

\u201cLoughborough has a rich history which we are proud of, and this heritage trail is a fantastic way of displaying that.\u201d<\/p>\n

Lisa Brown, BID manager, said: \u201cThe Living Loughborough project is all about improving the town centre for residents, visitors and business owners.<\/p>\n

\u201cThe augmented reality heritage trail will showcase Loughborough\u2019s history and heritage and will encourage more footfall in the town centre as people learn about and visit interesting landmarks which are in Loughborough.\u201d<\/p>\n

Dr Nik Kotecha OBE DL, Loughborough Town Deal Chair, said: \u201cLoughborough Town Deal is investing in a wide range of projects across the town which will bring real benefits to our residents, businesses and visitors.<\/p>\n

\u201cOur town\u2019s heritage is so interesting and important to our communities, and to those who visit Loughborough. The heritage trail is an innovative new feature, which could help visitors stay a little longer, as well as share our history with more residents in a very accessible, engaging way.\u201d<\/p>\n

People will be able to access the trail by downloading the Loyal Free App and scanning QR codes at the 15 locations which include Queen\u2019s Park, Loughborough Bells, Great Central Railway and Charnwood Museum.<\/p>\n

Love Loughborough has worked with Leicestershire Promotions Ltd to create the trail.<\/p>\n

Love Loughborough will be operating a stall on Loughborough Market on Thursday August 3. They will be giving out 100 cupcakes to the first 100 people that complete the Heritage Trail.<\/p>\n

To find out more about the Discover Loughborough Augmented Reality Heritage Trail, visit\u00a0Discover Charnwood<\/a>\u00a0and\u00a0Love Loughborough\u2019s website<\/a>.<\/p>\n

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The Living Loughborough project includes:<\/p>\n