Every month, Love Loughborough BID will be holding a “Digital Campfire” networking meeting for Charnwood businesses. A guest speaker will attend each meeting to inform and discuss sector specific topics. You will also get the opportunity to ask questions and collaborate with other businesses. See below for our first exciting session!

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

The Social Media High Street – Monday 14th March 6pm

The high street has had a tough time in recent years. The pandemic has added even further strain on retail businesses trying to succeed. But we’ve seen that retail businesses that have made the transition online have been able to continue to trade successfully over the course of the last 18 months.

Social commerce, or social shopping, is another way for you to inspire your customers and provide them with another, convenient way to do business with you.

In this workshop, you’ll learn about the core concepts behind social commerce, which social media platforms have shopping functionality and how your publishing strategy can help you increase sales.

Who should attend this webinar?

Anyone using, or considering using, social media as part of their e-commerce strategy. This workshop is particularly helpful for those just starting their journey with social shopping or who needs to understand where the future lies.

This webinar is for anyone who owns or works in a retail business in the Charnwood Borough Council area. When booking you will be asked to provide your address and nature of business. 

What will this webinar cover?

  • Why social media represents a great opportunity for retail
  • Selecting the right platforms for your audience
  • Content creation and posting strategies
  • Customer service capabilities
  • Social shopping integration
  • Analytics – understanding what’s working

What outcomes can you expect from joining this session?

After attending this webinar, you will:

  • Be able to select the best social media platforms for your ecommerce business
  • Have a social media content strategy
  • Understand how to use social media to deal with customer service issues
  • Be able to understand what is working or not

Please complete the registration form below, an email invitation to the Zoom meeting will be sent to you nearer the time. There is a limit of 25 places on this session, so please ensure you put the date in your diary and can attend.

Session booking form