Presenters:
Paul Ince – LikeMind Media
Customers come in many varieties. Not all your marketing
Event Details
Presenters:
Paul Ince – LikeMind Media
Customers come in many varieties. Not all your marketing messages appeal to everyone, and neither should they. In a world that is busy, with your target market already being bombarded with messages from other business, how can you get your campaigns and promotions seen by the relevant people at the right time?
In this webinar, Paul will guide you through the process of working out the different groups of your customers – using your own knowledge of them – where they consume content most effectively and the types of marketing that will appeal most. We’ll look at your objectives and how to create persuasive content that gets them to take the action you want them to.
Agenda
Why it’s important to create different messages for different groups of customer
Ways in which to categorise your customers – demographics/behaviours
Understanding which marketing resonates with different groups
The different journeys your customers may travel to get to you
Customer advocacy – get them sharing your messages
Outcomes
Understand the different categories of your customers
Establish the type of marketing that works for each group
Work out specific messaging that will get customers to take action
Various experts available for Consultations
Each month we are offering the chance to spend
Event Details
Various experts available for Consultations
Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.
You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.
Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.
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