Presenters:

Paul Ince – LikeMind Media

If you sell physical products to a consumer market, embracing social shopping will open up a new channel of sales for your business. Here we’ll cover the principles and the core information about how to set this up on your social media accounts.

Agenda

• How certain demographics use social media to discover products and why this is relevant to shopping
• The transition from bricks and mortar to online
• Benefits of social shopping to consumers and businesses
• Different platforms with social shopping options: Instagram, Facebook, Pinterest, TikTok
• The process of setting up your store
• Examples from national and West Midlands-based businesses
• Tips to succeed

Outcomes

You will leave with an understanding of the potential social shopping offers your business and the next actions you need to take to start to learn how to implement it.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Presenters:

Paul Ince – LikeMind Media

Do you have a cool $2m for Kylie Jenner to post about your product? Thought not. Fortunately, you really don’t need big budgets to get influential people talking about your business.

In this webinar, we’ll look at what influencer marketing is and how you can use your existing customers and people with relatively small followings to showcase what you do. We’ll also talk about ‘user-generated content’ as a way of creating more content for your own channel in a way that is authentically exciting.

Agenda

• What is influencer marketing?
• Definition of influencer value and scale – why it will cost less that you think
• How to approach influencers and negotiate what you want
• Legal rules to make sure you’re working within the law
• User-generated content as a strategy
• Approaches that work and what to avoid
• How to measure results

Outcomes

You will leave with an understanding of the state of influencer marketing and UGC creation today and have a strategy for how you can use it within your business.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Presenters:

Paul Ince – LikeMind Media

Want to get better at LinkedIn? Use it for something other than recruitment and start networking with fellow business people and potential customers?

Well, first you need to build an excellent profile that helps people find you and gets them wanting to ask more about your business.

In this webinar, we’ll look at the key components of a first-class LinkedIn profile so that you can build a network full of useful people, leads and customers.

Agenda

• Why building a personal LinkedIn profile is important for your business
• Key components that will help you be found
• Features of the profile page
• Telling a story about the benefits of working with you
• Showing your experience without sounding like you’re bragging
• How to create multiple calls to action on your page.

Outcomes

You will leave with practical ways to improve your LinkedIn profile.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Presenters:

Paul Ince – LikeMind Media

Social Media Essentials is a series of webinars focused on each of the major platforms, going through the essential information that you need to know about a platform one at a time.

This time we are focusing on Instagram, which is often still seen as a photo-sharing app when the reality is that it’s far from that. In fact, Instagram is a large platform offering businesses many ways to build a loyal audience and even convert sales.

In this session, we’ll look at the many different components that Instagram offers and how to use the platform to its full potential for your business.

Agenda

• Why Instagram is an important social media platform for business
• Optimising your profile
• Creating and posting content on the feed
• Instagram Stories
• Reels
• Shopping and Direct Messages
• Instagram Live
• Analytics

Outcomes

You will leave with a series of actions for you to maximise the potential that Instagram holds for your business including how to create better content. You’ll be more confident in delivering a strategy for Instagram that works towards your business goals.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

11th September (Weds) 08:00 - 11:00
Albert House, 1 Albert Street, Loughborough, LE11 2DW

A free event for Loughborough BID members to help you get your business ready for the busy Christmas period.

Christmas is a very busy time for everyone, but especially those in the town centre area. As footfall increases, you may not have time to deal with marketing or planning. It may seem early, but September is a great time to get ahead of the game.

This in-person workshop will set you up for your best Christmas trading period. Here’s what we’ll cover:

• Networking with other BID members
• Understanding your key promotions for Christmas
• Different marketing options for you – which are your best chance of success?
• Crafting a great message that attracts customers
• Using visuals to show your business, its products and people
• How to use Canva/Adobe Express to make your content stand out
• Planning your promotions ahead of time – exercise
• Collaborating with other businesses to help spread the message
• Taking advantage of BID events
• Q&A session

Join consultants from the LikeMind Media team who can help you with your planning and answer specific individual questions.

This session will have limited availability on a first come, first served basis. Confirmation will be required.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Presenters:

Paul Ince – LikeMind Media

Sometimes it can be challenging to get seen and reach your customers on social media organically (without paying). Advertising on social media is a way to increase your reach, engage and convert new customers that may not normally see your content.

It can be used to drive visits to your website, increase your followers and even buy directly from you. As we head into the busy Christmas shopping period, advertising can help you increase revenue and maximise footfall to your premises

In this webinar, we’ll cover the basic principles behind advertising on social media, the many different types of ad that you can use and the pros/cons of each.

Agenda

• Why advertising on social media is good value for money
• The structure of a campaign – what’s required
• Producing creative that generates better results
• Managing the ongoing campaign
• How to measure results

Outcomes

You will leave with an awareness of the different social media advertising options, the relative costs and have some ideas of what type of ad works best for your business.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Presenters:

Paul Ince – LikeMind Media

Using social media is a great way to market your business, engage with your audience and drive people towards sales. But one of the greatest challenges is managing the setup, posting schedule, creating the content and understanding the results.

In this webinar, we’ll cover a multitude of tools that can be used to make your use of social media more efficient, more effective and help you understand what’s working.

Agenda

• The benefits of using tools to enhance your social media
• Understanding budget constraints and how that affects your selection of a tool
• Social media scheduling tools
• Image creation tools
• Video creation tools
• Content aggregation services
• Analytics tools

Outcomes

You will leave with an understanding of the many tools available on the market, their relative business benefits and costs. You’ll be able to take decisions on which tools will generate the best return on investment for your business.

Register:

If you are interested in this event, please register even if you cannot attend live – then we will send you a link to recording.

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Tuesday 11 February 2025 17:30-20:00
SOAK Cocktail Co. 1 Clay Pipe Jitty, Off Swan Street Loughborough, LE11 5AY

Presenters: Love Loughborough, Paul Ince – LikeMind Media

Knowing what to post – and when – for your business can be confusing. There are so many marketing methods and platforms to manage. How do you get your great business in front of the right people? How can you increase footfall and sales if your customers aren’t even seeing you?

If you’re stuck, Cocktails & Content is the perfect combination to help get those creative juices flowing.

In this exciting workshop we’ll set some goals for 2025, work out where your customers are, where you should be and what you should be doing to attract more customers to you. We’ll also teach you how to create better content with the help of the team at SOAK who are providing the stunning visuals.

We’ve made this an early evening event so you can arrive straight from work, get a drink and learn in a relaxing, friendly way while networking with others. Arrive from 17:30 and be gone by 20:00 at the latest.

Agenda

• Welcome arrival with a complimentary cocktail or mocktail
• Key content best practices for 2025 – what’s working now?
• Goal setting – what do you want to achieve?
• Practice time – hands on support to help you be better at content creation
• Networking

Outcomes

You’ll leave with a set of goals, a content plan and experience of creating content that is appropriate for the coming year.

Register:

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session

Various experts available for Consultations

Each month we are offering the chance to spend an hour with a marketing consultant discussing your business and helping you unpick some of the challenges your business is facing.

You can use the time as you see fit, whether that’s picking a consultant’s brain for ideas, run through an existing campaign, understanding the current state of your marketing or learning a specific topic side by side with someone who has expertise.

Sessions are booked directly using the form below. The information you complete will determine which consultant you receive help from. Sessions will be booked as if they will take place online but there is scope for sessions to take place within your premises if you are within the Loughborough BID area.

Book a session