Love Loughborough Backs Hope Against Cancer’s ‘Trail of Hope’

Love Loughborough Backs Hope Against Cancer’s ‘Trail of Hope’ –

and appeals for YOU to get involved

Leicestershire charity, Hope Against Cancer, is kicking off its 20th anniversary year with a fundraising initiative to get both local businesses and the public involved in supporting and celebrating the charity throughout 2023 – with a particular focus on the Trail of Hope weekend in June. 

“Since 2003, Hope Against Cancer has funded over 100 innovative research projects to improve the detection, treatment and prevention of cancer – and to continue delivering these ground-breaking projects within Leicestershire, we need your support.”

The charity receives no governmental funding, meaning every penny is raised and invested locally. Since its foundation in 2003, Hope Against Cancer has raised £8m directly, with successful projects going on to attract many millions more in further funding from external sources.

As part of their 20th anniversary celebrations, the Hope Against Cancer team is encouraging local businesses and individuals to take part in the “20in23 Challenge”, kicking off with the “Trail of Hope Weekend.”

  • The Trail of Hope weekend is a key part of the campaign and scheduled for 9-11 June.
  • Our aim is to get a minimum of 20 businesses signed up to support with fun, challenging and activities and fundraising events over this weekend. The only limit to the events is your imagination.
  • This will be an excellent way to promote your business and its philanthropy to new and existing

Hope Against Cancer’s Chief Executive, Nigel Rose, comments: “I am very proud to be part of the Hope Against Cancer team and to be celebrating 20 years of incredible achievements. To see first-hand the impact our charity has had, and continues to have, on so many lives is the reason we all keep going – we do the fighting so that our patients can do more living.

“I’m very much looking forward to supporting the “20in23 Challenge” come to life and seeing how creative people can be when it comes to their challenges! Whether its walking 20 laps of your local park, or baking 20 cakes to sell, every penny raised, and every challenge completed – no matter how big or small – will help to spread awareness of Hope and our ongoing work and commitment.”

To find out more about the “20in23 Challenge” and the “Trail of Hope Weekend”, please visit

Follow us and drop us a message via:

Facebook: @HopeAgnstCancer

Instagram: @hopeagainstcancer

Or email the Trail of Hope team at FU Media on:



Kelly Hill
Author: Kelly Hill