The bunnies are back in town!

Bunny Trail

This spring, Love Loughborough invites families and individuals to hop into the Easter spirit with two Easter Bunny Trails taking place in the town.  They’re both free to take part and start on Friday 22nd March and run until Sunday 14th April 2024.  Participants can explore the high streets of Loughborough looking for Easter Bunnies and take part in brain teasing riddles.  There are 36 businesses taking part in the trails and specially designed posters show which businesses are taking part.

Participants can take part in one or both of the trails.  The first trail involves simply searching for Easter bunnies and writing down their names on an application form, and the other trail has brain-teasing riddles to complete by scanning QR codes.  These enchanting Easter Trails aim to promote community engagement, encourage footfall into local businesses, and provide a delightful, educational experience for families during the Easter school holidays.

Participation is not only fun but rewarding! Every entry will be put into a prize draw providing multiple chances to win.

Participation is simple, just pick up your Easter Bunny Trail application form from any of the businesses displaying a poster, and for the Easter Riddle trail just download the free LoyalFree app and navigate to the trails section to get all the information needed. The LoyalFree app is available for download at or by searching for ‘LoyalFree’ in your app store.