Presenters:

Paul Ince – LikeMind Media

Customers come in many varieties. Not all your marketing messages appeal to everyone, and neither should they. In a world that is busy, with your target market already being bombarded with messages from other business, how can you get your campaigns and promotions seen by the relevant people at the right time?

In this webinar, Paul will guide you through the process of working out the different groups of your customers – using your own knowledge of them – where they consume content most effectively and the types of marketing that will appeal most. We’ll look at your objectives and how to create persuasive content that gets them to take the action you want them to.

Agenda

• Why it’s important to create different messages for different groups of customer
• Ways in which to categorise your customers – demographics/behaviours
• Understanding which marketing resonates with different groups
• The different journeys your customers may travel to get to you
• Customer advocacy – get them sharing your messages

Outcomes

• Understand the different categories of your customers
• Establish the type of marketing that works for each group
• Work out specific messaging that will get customers to take action